OWN PREPARATION AT THE ORGANIC PIONEER
With a lot of experience and care
With a lot of love bionella is produced by the organic pioneer Rapunzel Naturkost itself in the south of Germany.
Since 1974, the family-owned company has been creating many sweet creams and nut butters in particular - always 100% organic, with natural ingredients, without flavors, artificial additives nor cheap substitutes. Product quality is the top priority for the organic manufacturer and it also goes well beyond the requirements of the EU organic regulation.
This means that all ingredients are 100% certified organic, including the expensive vanilla spice in bionella - and not just 95%, as required by law. The long experience, the special organic quality as well as the careful and environmentally friendly production can be definitely tasted!
Since 1974, the family-owned company has been creating many sweet creams and nut butters in particular - always 100% organic, with natural ingredients, without flavors, artificial additives nor cheap substitutes. Product quality is the top priority for the organic manufacturer and it also goes well beyond the requirements of the EU organic regulation.
This means that all ingredients are 100% certified organic, including the expensive vanilla spice in bionella - and not just 95%, as required by law. The long experience, the special organic quality as well as the careful and environmentally friendly production can be definitely tasted!
Like many young founders and startups today, Rapunzel once started very small. Almost 50 years later, the company now employs over 500 people and produces around 500 products.
Rapunzel Naturkost is committed not only to organic farming but also to issues such as fair trade, sustainability and organic seed breeding.
Behind bionella is the desire to offer everyone an "honest" nut nougat cream. A product that tastes like a typical nut nougat cream and that is good for people and nature at the same time. That is why bionella is organic, fair and vegan.
Rapunzel Naturkost is committed not only to organic farming but also to issues such as fair trade, sustainability and organic seed breeding.
Behind bionella is the desire to offer everyone an "honest" nut nougat cream. A product that tastes like a typical nut nougat cream and that is good for people and nature at the same time. That is why bionella is organic, fair and vegan.
WHY IS BIONELLA SO YUMMY?
First of all, the quality of the individual ingredients is crucial. All raw materials are 100% organic - analyzed and certified by an internal and external laboratory. Next comes the roasting of the hazelnuts, which gives them a delicious aroma. Roasting is done with infrared light and this is particularly gentle - also thanks to the use of CO2 neutral electricity.
In the next step, the nuts are finely ground and gently mixed with the other organic ingredients, i.e. cocoa, fat, sugar, bourbon vanilla, sweet lupine flour. That's all that's needed to make the delicious nut nougat cream. It comes completely without emulsifiers, stabilizers, artificial flavors or other frills - pure indulgence guaranteed.
THE BIONELLA SUCCESS STORY
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April 2022
CAMPAIGN "THE SAME IN GREEN"
Unique selling points of bionella transformed into color: Major digital campaign throughout Germany, with city light posters in the center of Berlin (Germany) and large posters in supermarket parking lots in southern Germany.
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Dezember 2021
TWO-MILLION MARK CRACKED
Yay – this year we sold more than two million bionella jars in total.
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Oktober 2018
BIONELLA AVAILABLE IN A DRINKING GLASS
Not just for mustard - bionella is bottled in a drinking glass for a short time. However, the practical 200g jar is not multicolored and can therefore be recycled for other uses.
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Juli 2017
EDEKA MARKETS BECOME INTERESTED
We love nut nougat and Edeka loves food in general - the listing in several Edeka regions is a logical consequence.
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Januar 2016
GRUEZI SWITZERLAND - BIONELLA EXPANDS FURTHER
In Switzerland, too, you can now enjoy bionella at Coop.
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Dezember 2015
BIONELLA FOR EVERYONE
In order to ensure that even more people can enjoy bionella, we are switching to a vegan recipe: Instead of organic milk powder, organic sweet lupine powder is now added to the nut nougat cream.
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September 2012
BIONELLA CONQUERS REWE STORES
bionella is available in the first Rewe regions and thus makes another big leap on the awareness scale.
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Juni 2012
KICKOFF IN THE SUPERMARKET
For the first time, bionella is on the shelves of a major supermarket chain and is now available to everyone.
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Mai 2012
SERVUS AUSTRIA - BIONELLA GOES ABROAD
bionella is now also available in neighboring Austria.
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Juni 2010
THE FIRST BIONELLA GLASS IS SOLD IN THE CITY OF DRESDEN
Studies show that there are particularly many nut nougat fans in eastern Germany. Konsum Frischemarkt Dresden (Germany) is interested in bionella and puts it on the shelves.
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Dezember 2009
THE GREEN LID
The fact that bionella is sustainable and therefore green can now be easily recognized by the lid - the new distinguishing feature.
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Juli 2009
OFFICIAL FAIR TRADE CERTIFICATION
Cocoa, bourbon vanilla, sugar and palm oil are now officially fair trade certified through the HAND IN HAND fair trade program.
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14. Mai 2009
THE IDEA OF BIONELLA IS BORN
Rapunzel Naturkost founds its own bionella private label, with the desire to offer everyone a sustainable nut nougat cream alternative. bionella is 100% certified organic from the start and contains fair-trade ingredients.
